Understanding Sustainable Fashion Behavior: Key Trends and Practices

Sustainable fashion behavior reflects a shift towards more eco-friendly and ethical clothing choices. Consumers are increasingly prioritizing quality over quantity, opting for durable and versatile items rather than fast fashion. Shopping second-hand and vintage is popular for reducing waste and finding unique pieces. Ethical brands that commit to fair labor and sustainable sourcing are gaining support, with certifications like Fair Trade helping guide choices.

DIY projects and upcycling are on the rise as people look to extend the life of their clothing and reduce waste. Transparency about production practices is also important, with consumers seeking detailed information about how and where their clothes are made. Circular fashion, which focuses on recycling and repairing garments, is becoming more prevalent as people advocate for closed-loop systems in fashion.

Overall, these behaviors reflect a growing awareness of the environmental and social impacts of fashion, leading to more conscious consumption and support for sustainable practices.

Project ID: KA220-VET-5F9081FC

Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.

Our project aligns the Vocational Education and Training (VET) sector with the European Fashion Industry through sustainable practices, facilitated by networking, education, and continuous collaboration. This project supports environmental goals by promoting sustainability and adapting vocational education to better meet the evolving needs of the market, thereby contributing to the development of a more sustainable and responsible fashion industry.